Search Engine Optimization is the process of getting traffic from the free, organic or natural search results on search engines. Improving the SEO of your website may seem daunting but it does not have to be rocket science. SEO sounds like something that has to be incorporated in the code of your website while it is being built but there are steps you can take on a finished website to further improve your score. Clean code is important to have a good ranking on search engines but great ranking is achieved by focussing on the little things. Here are 9 simple but effective ways to improve your SEO ranking.
Setup Google Analytics
Google Analytics lets you check how many people visit your site and what they find most interesting on it. Google Analytics is a free tool and installing it is as easy as copying and pasting the provided tracking into your website.
Create a Sitemap
A sitemap tells search engines where to find content on your website. If you do not have an SEO plugin, there are many sitemap generators online that will help you build one. Making it easy for google to go through improves your SEO score and your site goes up in search engine ranking as a result
Google suggest for long-tail keywords
Suggestions on a google search tab are great ways of knowing the best keywords for your website. Just type in your keyword but don’t click on search. Google will suggest related search queries. These make for great additions to your SEO keywords list.
Use Google Keyword Planner
The Google Keyword Planner is Google’s official keyword research tool. This tool was originally designed for AdWords but is very useful in building a keyword list for your website.
Use keyword in URL
Your page URL tells google what content is on your page. Including your keyword in the URL helps your page rank better for a particular keyword.
Use short URL
Short URLs rank better in search. Not only should your URL mention your keyword it should also be as short as possible.
Keyword in the title
This goes without saying. The best way to use this is to use it as close to the beginning of the title as possible. The SEO keyword ‘improve SEO’ is front-loaded into the headline for this article
Optimized images not only help your SEO but also help you rank in Google image search. However, to make it easy for Google crawlers you can do the following things
- Use a proper image name such as easy_seo_tips.jpeg
- Add a descriptive alt-tag such as ‘easy SEO tips for new websites’
Make site mobile friendly
The recently introduced Mobile-First Index on google means that if your site is not optimized for mobile then it is not going to rank well. However, you can check your site’s mobile-friendliness with Google’s Mobile-Friendly Test and make the changes that you need.
Search Engine Optimization is no longer optional. SEO is important for the organic reach of a new website and an integral part of Digital Marketing Plans. If your website requires an advanced SEO plan that advances your marketing goals send an email to firstname.lastname@example.org for a free quote!