ClientUmmeed Child Development Centre
CategoryDigital Campaign
Over 18,000 buildings and landmarks participated worldwide
Ummeed’s campaign on social media focused on what an individual or organization could do for autism awareness by playing on the tagline ‘what I am doing to light it up blue?’ with blue being the official colour of autism awareness.
The Challenge

1 in 59 children are estimated to be on the Autism Spectrum but knowledge regarding Autism and its interventions among the community at large are limited. The Light It Up Blue campaign sought to raise awareness about the importance of early diagnosis and intervention, and the need for a lifetime of support for the children and families impacted by Autism.

Behind the project

What’s the story behind the project? Check the episode to discover how the Make Sense Project was built.
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